NMIXX and Pabllo Vittar Reunite for New Global Single "TIC TIC"
K-Pop Meets Brazil Once Again!
The global music scene is buzzing as JYP Entertainment’s powerhouse girl group, NMIXX, announces their latest collaboration with Brazilian superstar Pabllo Vittar. Titled "TIC TIC," this upcoming single marks a significant moment in the growing bond between the K-pop industry and the vibrant music culture of South America.
- Collaborative Sequel: This is the second time NMIXX and Pabllo Vittar have joined forces, following their previous hit "MEXE" released last August.
- Historical Context: The announcement comes right after their historic joint performance at the São Paulo Carnival, where NMIXX became the first K-pop act to ever perform at the event.
- Release Date: Fans can expect the single and music video to drop on February 26 at 12 p.m. KST.
What Happened
On February 17, NMIXX shared the first teaser for "TIC TIC," sending social media into a frenzy. The teaser image captures the high-energy, colorful aesthetic that both artists are known for. This collaboration isn't just a studio recording; the artists actually debuted the song live during their recent appearance at the São Paulo Carnival in Brazil. This move signifies NMIXX's dedication to reaching their international audience, particularly in Latin America, which is one of the fastest-growing markets for K-pop.
Who Is Who
If you are new to the scene, here is the breakdown of the stars involved:
- NMIXX: A six-member girl group under JYP Entertainment (home to Twice and Stray Kids). They are famous for their unique genre called "MIXX POP," which involves blending multiple musical styles into a single track.
- Pabllo Vittar: A world-renowned Brazilian drag queen, singer, and songwriter. Known for her powerful vocals and massive influence in the LGBTQ+ community, she has previously collaborated with major stars like Diplo and Charli XCX.
Why This Matters in K-pop
In the past, K-pop was largely focused on East Asia and the United States. However, collaborations like this demonstrate a strategic shift toward globalization through localization. By partnering with a local icon like Pabllo Vittar and performing at cultural landmarks like the Brazilian Carnival, NMIXX is breaking the mold of traditional K-pop promotions. This partnership helps bridge the cultural gap, making K-pop more accessible and relatable to fans in South America while introducing Pabllo Vittar to a massive global K-pop audience.
