WJSN Celebrates 10th Anniversary with Special Single "Bloom Hour"

Quick Summary

• The girl group WJSN is releasing a special single titled "Bloom Hour" to celebrate their 10th anniversary since debut.
• The song is a dedicated message to their fans, symbolizing the beautiful moments they have shared over the past decade.
• The track will be available on major music platforms starting February 25 at 6 p.m. KST.

What Happened

On February 21, STARSHIP Entertainment officially announced that the group WJSN will mark their 10th anniversary with a meaningful new song. The digital single, titled "Bloom Hour," is described as a tribute to the growth and time the group has spent with their supporters. According to the agency, the title represents the metaphorical "blossoming" of shared memories.

This release follows a period where members have been focusing on individual projects, including acting and variety shows. The announcement has generated excitement as it brings the group together for a significant milestone in their career.

Who Is Who: WJSN and Starship Entertainment

WJSN, also known as Cosmic Girls, is a girl group that debuted in February 2016. They are recognized for their sophisticated concepts, often blending fantasy and space themes with elegant choreography. Over the years, the group has gained a reputation for their unique storytelling and diverse musical styles.

The members have also established themselves individually. For instance, Bona (Kim Ji Yeon) has received critical acclaim for her roles in television dramas like "The Haunted Palace," while Exy (Chu So Jung) has been active in both music production and acting. STARSHIP Entertainment is the prominent South Korean record label behind the group, also home to other globally recognized acts like IVE and Monsta X.

Why This Matters in K-pop

In the Korean music industry, reaching a 10th anniversary is a rare and impressive achievement. Many groups face difficulties remaining active after their initial seven-year contracts expire—a phenomenon often called the "seven-year curse." WJSN’s ability to reach this decade-long milestone demonstrates their enduring popularity and a stable relationship with their audience.

Special releases like "Bloom Hour" are common in the industry as a way to maintain a strong connection between the artists and their listeners during gaps between full album promotions. For the industry, it signals the longevity of the "third-generation" girl groups, showing that they can continue to thrive even as new groups enter the market.