Apple Event 2025: iPhone 17 & Super-Thin iPhone Air — Why AAPL Fell After the Hype
Apple’s September event delivered the iPhone 17 lineup and the ultra-slim iPhone Air (just 5.6mm), plus Apple Watch Series 11/Ultra 3 and AirPods Pro 3. Yet shares slipped right after the show—a classic “buy the rumor, sell the news” move. Here’s the quick read and what it could mean for investors. 🎯 Key Takeaways ✅ New lineup: iPhone 17 series + ultra-thin iPhone Air (5.6mm, $999) ✅ Wearables refresh: Apple Watch Series 11/Ultra 3 and AirPods Pro 3 with live translation ✅ Market reaction: AAPL slipped post-event → short-term “sell-the-news,” longer-term demand & services story Item Headline Detail iPhone Air 5.6mm thin, titanium frame, $999, pre-order this Friday, on sale Sep 19 iPhone 17/Pro/Max Performance/camera upgrades; 120Hz across lineup; larger base storage ...